Merchant & Craft - simple classics for your modern lifestyle. The Merchant & Craft Revive rPET Backpack Cooler features RPET 600d main material made from recycled plastics such as water bottles. The top section is designed to hold dry items and is not insulated. The lower section is insulated for lunches or beverages and can hold up to 12 cans. PEVA lining. Easily identify your cooler with the interior ID label. Through a partnership with 1% For The Planet, one percent of sales of EcoSmart products will be donated to nonprofits dedicated to protecting the planet. Note: PEVA lining, webbing handle and webbing trim are not made with recycled materials.